Supply chain positioning strategy integration, evaluation, simulation, and optimization

When a company faces the global market, they would have to reengineer their processes and reorient their operation strategies, such as supply chain positioning strategy (SCPS) to benefit the most from a given situation. SCPS refers to actions taken by firms to respond to and satisfy customers’ demand. The traditional concepts of production positioning strategy has been extended in this paper to develop various supply chain positioning strategies with a view that, for different production strategies, supply chain strategies should also be different. Obviously, each typical strategy has its advantages and limitations, and only fits for some certain scenarios. In this study, typical SCPSs have been defined, analyzed and classified. Supply chain dynamics and their impact on various strategies are also discussed. Subsequently, general integration approaches of the proposed strategies have been explored. Then, an approach for implementing SCPS in electronics industry is elaborated. It is shown that with integrated strategies, companies can get their desired optimal business values, even under great supply chain dynamics. It is expected that this method would be suitable for global organizations that has a need to cater to varying demands in different regions.