Title of article :
Price strategyimplementation
Author/Authors :
Andre´ Berger ، نويسنده , , AlexanderGrigoriev، نويسنده , , JoycevanLoon ، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2011
Abstract :
Considerasituationinwhichacompanysellsseveraldifferentitemstoasetofcustomers.However,
the companyisnotsatisfiedwiththecurrentpricingstrategyandwishestoimplementnewpricesfor
its items.Implementingthesenewpricesinonesinglestepmightnotbedesirable,forexample,
becauseofthechangeincontractpricesforthecustomers.Therefore,thecompanychangestheprices
gradually,suchthatthepriceschargedtoasubsetofthecustomers,thetargetmarket,donotdiffertoo
much fromoneperiodtothenext.Weproposeapolynomialtimealgorithmtoimplementthenew
pricesintheminimumnumberoftimeperiodsneeded,giventhatthepriceschargedtothecustomers
in thetargetmarketincreasebyatmostafactor1þd, foragiven d40. Furthermore,weaddressthe
problemofmaximizingtheoverallrevenueduringthepriceimplementationoveragiventimehorizon.
For thisproblem,wedescribeadynamicprogramforthecaseofintegerpricevectors,andalocalsearch
algorithmforarbitraryprices.Also,wepresentamixedintegerprogrammingformulationforthis
problemandapplyouralgorithmsinapracticalstudy.
Keywords :
TOPSIS , Multiple criteria case-based reasoning , Similarities to positive and negative ideal cases , Business failure prediction
Journal title :
Computers and Operations Research
Journal title :
Computers and Operations Research
