Involvement and Travel for Recreational Runners in North Carolina

This study utilized an adaptation of the uni-dimensional involvement scale developed by Josiam, Smeaton, and Clements (1999) to test Havitz and Dimancheʹs Proposition XI, which states that "an individualʹs involvement profile with a recreational activity, tourist destination, or related equipment is positively related to frequency of participation, travel, or purchase" (1990, p. 189). Relationships between recreational runnersʹ involvement in travel to road races and behavioral characteristics, including preparation for and participation in road races, travel behavior and running-related expenditures were examined. Proposition XI was partially supported. The research found statistically significant differences between the high involvement group and medium involvement group in terms of travel behavior and running-related expenditures. There were no significant differences between involvement groups and preparation for or participation in road races. It was concluded that involvement should be considered by sport and tourism agencies when planning, marketing, and managing events targeted at traveling recreational runners.