Signal Detection Theory Analyses of Semantic Priming in Word Recognition.

Word recognition, semantic priming, and cognitive impenetrability research have used signal detection theory (SDT) measures to separate perceptual and postperceptual processes. In the D. Norris (1986) checking model and model simulation (D. Norris, 1995), priming alters only postperceptual word decision criteria: Stimulus-related priming reduces uncertainty, increasing sensitivity; stimulus-unrelated priming increases false alarms more than hits, reducing sensitivity. This work is cited as strong evidence that criterion changes can alter perceptual sensitivity and that SDT is inappropriate for investigating complex cognitive processes. The authorsʹ current SDT ideal observer analysis of the model demonstrates that related priming does not directly alter sensitivity and that unrelated priming increases only false-alarm rate, reducing sensitivity. This analysis provides new perspectives on SDT concepts of complex decision processing