Eight Minutes to Performance Improvement

Effectively using experts’ secret sauce can produce a significant behavior change and related performance improvement by nonexperts in as little as eight minutes. There is only a 90-second window to convince nonexperts to take ownership for applying the expert content and changing their behavior. The nonexpert must become instantly engaged, which is achieved through instant credibility of the content and instant application to their situation. Digital coach technology creates instant engagement for the nonexpert. It supplies the secret sauce to create instant credibility and the on-screen prompts engage the nonexperts’ passion for their work, stimulating both a cognitive and an emotional response. Eight minutes after engagement begins, nonexperts change their behavior. They enter a state of accelerated learning that produces an 80% reduction in planning time, a 50% reduction in training time, and a 30%-50% reduction in task performance time.