Title of article
Impact of Demographic Characteristics on Relationship between Customers Perceived Service Quality and Websites Services in Electronic Markets
Author/Authors
Doostar، Mohammad نويسنده Department of Management, Faculty of Humanities, University of Guilan, International Campus, Rasht , , Akbari، Mohsen نويسنده EFL Instructor, Bakhtar Institute of Higher Education, Ilam, Iran , , Abbasi، Roza نويسنده Department of Management, Faculty of Humanities, University of Guilan, International Campus ,
Issue Information
ماهنامه با شماره پیاپی 0 سال 2013
Pages
8
From page
530
To page
537
Abstract
ABSTRACT: In this work, it is attempted to investigate opinions of potential purchasers of these markets and identifythe impact of different factors on perceived service quality in these markets. 200 online consumer ofKhoram Abad City are surveyed through the questionnaire. "Usefulness", "enjoyment", "external characteristics", "reliability" and "responsiveness" are the factors that have a positive impact on perceived service quality. The effect of "ease of use" and "guarantee" on perceived service quality is not confirmed. Among the demographic variables, while gender, marital statusmoderate the relationship between usefulness, enjoyment, external characteristics and reliability,age hasno moderating role.
Journal title
International Research Journal of Applied and Basic Sciences
Serial Year
2013
Journal title
International Research Journal of Applied and Basic Sciences
Record number
943332
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