Author/Authors :
Safania، Ali Mohamed نويسنده Associate Professor ofSport ManagementFaculty of Physical Education, Islamic Azad University,AyatollahAmoli , , Shojaei، Vahid نويسنده Assistant Professor,Department of Sport Management, Sari Branch, Islamic Azad University, Sari, Mazandaran, Iran. , , houshyar، Kamal نويسنده Corresponding Author: Department of Sport Management, Sari Branch, Islamic Azad University, Sari ,
Abstract :
ABSTRACT: Over thepast decadethe massivegrowth ofthe purchasing power ofthevastchoicesavailablein most countriesbecause ofMostbuyershavepaid special attentionto thetype of communicationandtheproductbrandandtheindustry marketgrowthisBecausemore companiesare tryingto understandthe motivationsof consumers. Hence,the presentstudyexaminedthe effectsof exercise oncomponents of thebrandsconsumerschoosetopay.The goalofthis research isapplied andthefielddata collectionandanalyticalmethodsfrom the perspectiveoftheevent. In order toachieve this goalbyusing aconceptual modelof the necessary informationTheresearcher madequestionnaireandanalysispopulationof 850peopleof allphysical education studentsUniversity of Mashhad, bachelor and master of the calculated sample size of 256 patients were randomly selected and measured by the method of Morgan questionnaire dataBartlettʹstestofusingstructural equationmodel(path analysis and confirmatory factor analysis) andalsoandSmirnovtestandtestT-test orasign ofcorrelationanda sampleoftheresultswe foundsuggeststhatallcomponentsmanufacturerbrandsof sportIsasignificantand positive impactoncustomerchoice.
