A fuzzy Analytical Network Process for SWOT analysis (Case Study: Drug Distribution Company)

Nowadays companies are in competition situations and need to have good knowledge about their business to help them to stay in their market. Distribution companies also encountered with their business problems. This study presents a quantitative fuzzy Analytic Network Process (Fuzzy ANP) based on SWOT analysis to set priorities among SWOT factors in our distributer company(Case Study).SWOT matrix is an essential tool for top managers to compare the alternative strategies and as a result for determining the best way for their own business. The ANP method is an improved version of the AHP method. It is more useful in complicated situations when some factors have reactions on each other. Because of Qualitative decision making often encountered by ambiguity and uncertainty, in this study we use fuzzy logic with ANP to overcome both ambiguity and criteria effects in our pairwise comparison and finally The proposed SWOT fuzzy ANP methodology was implemented and tested for the Distribution Company.