An extended technology acceptance model for detecting influencing factors: An empirical investigation

The rapid diffusion of the Internet has radically changed the delivery channels applied by the financial services industry. The aim of this study is to identify the influencing factors that encourage customers to adopt online banking in Khorramabad. The research constructs are developed based on the technology acceptance model (TAM) and incorporates some extra important control variables. The model is empirically verified to study the factors influencing the online banking adoption behavior of 210 customers of Tejarat Banks in Khorramabad. The findings of the study suggest that the quality of the internet connection, the awareness of online banking and its benefits, the social influence and computer self-efficacy have significant impacts on the perceived usefulness (PU) and perceived ease of use (PEOU) of online banking acceptance. Trust and resistance to change also have significant impact on the attitude towards the likelihood of adopting online banking.