Author/Authors :
Asadollahi، Amin نويسنده Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, , , Pakari، Abolfazl نويسنده MSc Student of Business Management , , Ansari ، Parisa نويسنده MSc Student of Business Management, Payam-e-Noor University, Amol , , Mohammad Amoli، Shima نويسنده MSc Student of Business Management, Payam-e-Noor University, Amol , , Mirhamidi khorasani ، Leila نويسنده MSc Student of Business Management, Payam-e-Noor University, Amol ,
Abstract :
This paper will examine how managers approach marketing in Iran. Using data from a large-scale empirical study in Iran, We have focused on ways to approach marketing managers to measure and identify the criteria that they are stressed. The performance is a reflection of Iranian management. In dictating that managers will use a combination of criteria. Such as the total number of customers, number of complaints and customer satisfaction are among the best known and most widely used standards. Reviewed the results of10 of the most relevant criteria in four groups: Including customer perspective, financial, market and product vision and innovation. Indicators related to management of customerʹs perspective, the most important requirements. In addition, we will discuss the results. Comparison with previous studies in other countries does. Finally, the results and the way for future research are provided.
