Examining the effectiveness of Ad messages conveying Islamic beliefs

The goals of prophetic mission from the view point of Islam have been the development and elevation of human being and institution of justice in human society and the factors of these goals are promoting ethics and spirituality in society, encouraging moderateness and avoiding lavishment, emphasizing on inspiration and heart effects and human greatness which must be presented in the commercial ads. The aim of this study was to evaluate and validate ad effectiveness by using Islamic cues in ad poster. This is an experimental study in which one experimental group is used by a pre-test and post-test design with the sample of 384 people. This study is to attain a comprehensively theoretical model in realm of Islamic commercial ads in globe. The result of this study shows that individuals with religious beliefs are affected by ad messages including Islamic cues than usual ad message and respondents have shown high positive emotion to the ad and also their attitudes to the ad have lead to their high attitude to brands.