Analysis of the Motivating Factors Perceived by the Farmers and Contract Dairy

The present study was conducted purposively in Satara district of Maharashtra to ascertain the motivating factors perceived by farmers and contractor under contract dairy farming. The district was having the highest number of contract dairy farmers being engaged with the Govind Dudh Phaltan constituted the population for study. An interview schedule was developed by incorporating variables required for the study. The data after collection, compiled, tabulated and analyzed by using the appropriate statistical method. The study revealed that medium to high access to inputs, credit, marketing facility, production reliability and shared risk, guaranteed and fixed pricing structure and skill transfer among the contract farmers were the major dimensions contributed towards adoption of improved dairying practices under contract dairy farming. The contract dairy farmers were having access to various services such as milk cooler, clean milk campaign, community milking parlor, feed production, feed provision through contract, feed processing by raw materials, mineral mixture production, health facilities, vaccination, deworming, annual animal management service, animal breeding improvement program etc. under contract farming. Also they had access to various technologies such as loose housing system, silage making, urea treatment, farm technologies, seeds of improved fodder etc. under contract farming.