Weight and weddings: Womenʹs weight ideals and weight management behaviors for their wedding day

We conducted a descriptive cross-sectional survey to examine wedding-specific body weight ideals and weight management behaviors among women preparing for their wedding (n=272). The average bride-to-be was overweight according to clinical body mass index standards and idealized a significantly lower wedding weight. Most were attempting to lose weight and reported a small but significant weight loss using a combination of weight loss behaviors. Many women used one or more extreme weight loss behaviors. Additionally, some women reported purchasing a smaller-sized wedding dress, potentially to constrain behavior. Prior to weddings, interventions promoting a healthy, sustainable lifestyle may be useful to discourage extreme weight loss behaviors and emphasize healthy long-term weight management.