The household energy gap: examining the divide between habitual- and purchase-related conservation behaviours

This paper examines the conceptual divide between energy saving behaviours in the home, relating to purchase-oriented behaviours and habitual action to conserve energy. Considerable empirical research indicates that this divide is of utility when characterising energy saving behaviour. However, little attention has been focused around the association between energy saving behaviours and other environmental actions. Accordingly, this paper examines the structural bases of energy conservation behaviours in the wider context of environmental behaviour. These findings are then used to examine the characteristics of energy savers as they relate to other environmental actions. Using cluster analysis, the paper defines a range of behavioural characteristics that transcend energy saving and other environmental actions. The use of such an approach to policy makers seeking to encourage energy conservation practices is discussed at the end of the paper.