Learning for supplying as a motive to be the early adopter of a new energy technology: A study on the adoption of stationary fuel cells

By early adopting a new technology, firms may attempt to improve their production efficiency and become further involved in the supply chain of the technology. These two different advantages derived from learning a new technology are identified as motives for adopting the technology. When learning for supplying (LFS) (becoming involved in the supply chain of the new technology) highlighted in this paper is significant enough, potential adopters may still be willing to adopt the new technology, even though learning for using (LFU) (increasing current production efficiency) is not significant. This paper identifies LFS as a motive for early adopters of the new technology. Firms may adopt a new technology for the purpose of learning how to become the suppliers of the relevant parts, materials, or equipment for the new technology. By investigating the adoption decision of a new energy technology (namely, phosphoric acid fuel cells (PAFC)), our arguments are supported by both observation of early adopters’ attributes and a survey of Taiwanese firms’ willingness to adopt new technology.