Abstract :
How do we account for multinational energy companies that are able to operate in “risky” political environments? While traditional risk indices may tell us why a country is considered a difficult operating environment, they tell us very little about why some multinationals are neverthelessly able to operate successfully in such countries over long periods of time. In fact, risk indices by their very nature make “success” almost impossible to capture due to their sole focus on country behavior. In reality, when a multinational energy company enters into a given country, the firm establishes relationships with a series of stakeholders, not a single “host country” entity; further, the behaviors of those stakeholders (good or bad) do not exist in a vacuum, but rather are largely influenced by the multinationalʹs own behavior. In other words, the risk is in the relationship between the firm and the countryʹs stakeholders. This article argues that success is therefore a function of the firmʹs ability to manage relationships among a variety of stakeholders within a given country. A case study of Cameco, a Canadian-based uranium mining multinational which has been operating in the politically “risky” country of Kazakhstan for two decades, bears this out.
