A Model for Factors Affecting on Online Purchase Intention Raja Company Case Study

The rapid growth of Internet technology development has enabled consumers to search for product information and purchase products or services from Internet. As such, it is vital to examine the factors that effect on the customer online purchase intention. So, the main purpose of this study is to accomplish this duty. Data has been gathered from 309 Raja’s travelers and analyzed by SPSS software in terms of Descriptive and Inference statistics. The results indicate that perceived quality of web site, by means of trust in web site, has effect on online purchase intention(p-value < %5). In second hypothesis, online purchase intention has been affected by attitude toward online purchasing (pvalue < % 5). But in the third hypothesis, results show that gender has no effect on online purchase intention (p-value < %5). The implications of this investigation help to Raja managers to facilitate and improve the online purchase.