Ranking different barriers influencing on media privatization

For years, there have been growing interests on cost reduction for products and services. Privatization is considered as one of the most important techniques to increase relative efficiencies of publically held firms. In this paper, we present an empirical investigation to rank important barriers on privatization of television (TV) media industry in Iran. The proposed study of this paper designs and distributes a questionnaire using a sample of 234 out of 600 graduate students who were enrolled in media communication studies. The survey considers social, cultural, economic as well as rules and regulations factors influencing privatization of TV media industry. The survey uses the ranking method presented by Cook and Kress (1990) [Cook, W. D., & Kress, M. (1990). A data envelopment model for aggregating preference rankings. Management Science, 36(11), 1302-1310.]. The results of the investigation indicate rules and regulations are the most important barriers on privatization of Iranian TV followed by cultural, social and economic factors.