Information architecture for the Web: The IA matrix approach to designing childrenʹs portals

The article presents a matrix that can serve as a tool for designing the information architecture of a Web portal in a logical and systematic manner. The information architect begins by inputting the portalʹs objective, target user, and target content. The matrix then determines the most appropriate information architecture attributes for the portal by filling in the Applied Information Architecture portion of the matrix. The article discusses how the matrix works using the example of a childrenʹs Web portal to provide access to museum information.