Title :
Partitioned Pricing: Can We Always Divide and Prosper?
Author :
Abhijit Biswas استاد راهنما , Danny Weathers استاد مشاور , Ronald W. Niedrich استاد مشاور
University :
Lovisiana State University
Major :
Doctor of Philosophy )Ph.D.( )Marketing )Business Administration((
Keyword :
reasonableness of surcharge , need for cognition , partitioned pricing , characterization-correction model , cue diagnosticity
