Title :
Consumer Attitudes Toward Cross-Border Brand Alliances: Adding A Consideration Of Country Of Origin Fit
Author :
Kent Nakamoto استاد مشاور , Robert Jewell استاد مشاور , Jay Lambe استاد راهنما
University :
Virginia Polytechnic Institute and state University
Major :
Master of Science )Department Marketing(
Keyword :
brand alliance , country of origin
