• DocumentCode
    11717
  • Title

    Evaluating the Influence of Presentation Modality on the Communication of Pharmaceutical Risk Information in Direct-to-Consumer )DTC( Television Commercials.

  • Author

    Michael S. Wogalter استاد راهنما , David B. Kaber استاد مشاور , David W. Martin استاد مشاور

  • University
    Virginia Polytechnic Institute and state University
  • Grade
    نامعلوم
  • Major
    PhD )Psychology (
  • Number of pages
    0
  • Publish Date
    2003
  • Keyword

    Warnings , risk communication , direct-to-consumer advertising

  • Note
    01
  • Language
    انگليسي
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=17&DC=11717