Title :
An Investigation of Factors Affecting the Quality of the Relationship between Franchisee and Franchisor and its Impact on Franchisees Performance, Satisfaction, and Commitment: A Study of the Restaurant Franchise System
Author :
Mahmood A. Khan استاد راهنما , Robert J. Harvey استاد مشاور , Pamela A. Weaver استاد مشاور
University :
Virginia Polytechnic Institute and state University
Major :
PhD )Hospitality and Tourism Management(
Keyword :
Franchising , Foodservice Industry , Structural Equations Modeling , Quality Relationship , Franchisee , Franchisor
