Title :
The Effectiveness of Sports Sponsorships: A Study of the New Orleans Zephyrs
Author :
Richard Nelson استاد مشاور , William Anderson استاد مشاور , Alan Fletcher استاد راهنما
University :
Lovisiana State University
Major :
Master of Mass Communication )M.M.C.( )Mass Communication(
Keyword :
New Orleans Zephyrs , sports marketing , sponsorships
