Title :
Use of Event Studies to Estimate Brand Value: A Comparison of Methodologies
Author :
Roger Waud استاد راهنما , Thomas Lutton استاد مشاور , Richard Theroux استاد مشاور
University :
Virginia Polytechnic Institute and state University
Major :
Master of Arts )Economics(
Keyword :
Event study , Intellectual property , Product Tampering , Damages , Market Analysis
