Title :
BUILDING TRUST: AN EXAMINATION OF THE IMPACTS OF BRAND EQUITY, SECURITY, AND PERSONALIZATION ON TRUST PROCESSES
Author :
Charlie Hofacker استاد مشاور , David Paradice استاد مشاور , Ashley Bush استاد راهنما
University :
Florida State University Electronic Theses Fus Browse
Major :
PhD )Management Information Systems, Department of(
Keyword :
Electronic commerce , disclosure , Trust
