Title :
Target Audiences and Communication Channels of Lighten Up Programs in the United States
Author :
Margaret DeFleur استاد مشاور , Judith Sylvester استاد مشاور , Lisa K. Lundy استاد راهنما
University :
Lovisiana State University
Major :
Master of Mass Communication )M.M.C.( )Mass Communication(
Keyword :
diffusion of innovations social marketing Lighten Up , audience segmentation , communication channels
