Title :
THE IMPACT OF CONSUMERS PERCEPTIONS OF AND PREFERENCES FOR CHANNEL INTERACTIVITY ON CHANNEL PREFERENCES
Author :
Johann Baumgartner استاد مشاور , Margaret G. Meloy استاد مشاور , William T. Ross استاد راهنما
University :
The Pennsylvenia State University
Major :
PhD )Management - Business Adminstration(
Keyword :
Interactivity , off-line , channels , ON-LINE
