Direct-To-Consumer Advertising of Prescription Medicines: Framing with Imprecise Frequency Descriptors
Author :
Denis Wu استاد مشاور , Richard Nelson استاد مشاور , Stephen Banning استاد راهنما
University :
Lovisiana State University
Grade :
نامعلوم
Major :
Master of Mass Communication )M.M.C.( )Mass Communication(
Number of pages :
0
Publish Date :
2004
Keyword :
prescription drugs , media framing theory , cultivation theory , imprecise frequency descriptors , FDA regulations , prescription medicines , DTC , advertising
