Title :
The Sports Appeal: Are Athletics a Viable Academic Marketing Vehicle in Higher Education?
Author :
Richard Nelson استاد راهنما , Lori Boyer استاد مشاور , Gene Sands استاد مشاور
University :
Lovisiana State University
Major :
Master of Mass Communication )M.M.C.( )Mass Communication(
Keyword :
higher education public relations , branding through athletics , higher education marketing , academic perception
