Title :
Information incongruity between the website and ads within it: How will online users respond to it?
Author :
Arthur A. Raney استاد مشاور , Laura M. Arpan استاد مشاور , Kartik Pashupati استاد راهنما
University :
Florida State University Electronic theses Fsu Browse
Major :
Master of Arts )Communication, Department of(
Keyword :
Information Incongruity , expectancy , Relevancy
