Title :
A CUSTOMER EQUITY-BASED SEGMENTATION OF SERVICE CONSUMERS: AN APPLICATION OF MULTICRITERION CLUSTERWISE REGRESSION FOR JOINT SEGMENTATION SETTINGS
Author :
Larry Giunipero استاد مشاور , J. Joseph Cronin Jr. استاد راهنما , Michael Brady استاد مشاور
University :
Florida State University Electronic Theses Fus Browse
Major :
PhD )Marketing, Department of(
Keyword :
customer equity , Cluster analysis , clusterwise regression , loyalty , segmentation , logistic regression , Services
