Title :
The Effects of Economic Impact Information on the Attitudes of Potential Sports Sponsors Operating in Mid-size and Small College Communities
Author :
Michael Mondello استاد راهنما , Aubrey Kent استاد مشاور , Cecile Reynaud استاد مشاور
University :
The Florid State University College of Education
Major :
PhD )port Management, Recreation Management, and Physical Education, Department of(
Keyword :
sport marketing , Sponsorship , intercollegiate athletics , sport economic impact , exchange theory
