Title :
Accuracy, Confidence, and Calibration of Consumer Knowledge: Roles of Product Type, Product Involvement, and General Self-Efficacy
Author :
Charles Hofacker استاد مشاور , James Carson استاد مشاور , Ronald Goldsmith استاد راهنما
University :
Florida State University Electronic theses Fsu Browse
Major :
PhD )Marketing, Department of(
Keyword :
subjective knowledge , Confidence , knowledge calibration , Consumer knowledge