Title :
Now Playing: Information Processing of Cues Used in Motion Picture Advertising
Author :
Laura Arpan استاد مشاور , Arthur Raney استاد راهنما , Barry Sapolsky استاد مشاور
University :
Florida State University Electronic Theses Fus Browse
Major :
Master of Science )Communication, Department of(
Keyword :
advertising , motion picture , Film , heuristic-systematic model , viewing intention , elaboration likelihood model
