16767

Measuring Player Perceptions of Advertising in Online Games

Margaret DeFleur استاد مشاور , Anne Osborne استاد مشاور , Lance Porter استاد راهنما

Lovisiana State University

نامعلوم

Master of Mass Communication )M.M.C.( )Mass Communication(

0

2006

SECOND LIFE , virtual worlds , MMORPG , Marketing , advergaming , advergames , video games , Computer games , contextual advertising , perceived interactivty , product placement

01

انگليسي