Title :
The World Wide Web as a Vehicle for Advertising Movies to College Students: An Exploratory Study
Author :
Richard Alan Nelson استاد مشاور , Xigen Li استاد راهنما , Alan D. Fletcher استاد مشاور
University :
Lovisiana State University
Major :
Master of Mass Communication )M.M.C.( )Mass Communication(
Keyword :
WORLD WIDE WEB , movie promotion websites , vtv advertising of movies , online promotion devices , motives , attractiveness
