Title :
MESSAGE FRAMING AND PERSUASION: THE ROLE OF CONSUMERS ب MOTIVATIONS IN PROCESSING FRAMED MESSAGES
Author :
William T. Ross استاد مشاور , Margaret Meloy استاد مشاور , Hans Baumgartner استاد راهنما
University :
Pennsylvania State University
Major :
PhD )Business Administration(
Keyword :
message framing , motivation , persuasion , INFORMATION PROCESSING
