Title :
For a Good Cause: The Effects Pf Cause Importance, Cause Proximity, Congruency and Participation Effort on Consumers Evaluation of Cause Related Marketing
Author :
Al Burns استاد مشاور , Judith Garretson استاد مشاور , Abe Biswas استاد راهنما
University :
Lovisiana State University
Major :
Doctor of Philosophy )Ph.D.( )Marketing )Business Administration(
Keyword :
cause related marketing , Congruency , participation effort
