• DocumentCode
    1798
  • Title

    For a Good Cause: The Effects Pf Cause Importance, Cause Proximity, Congruency and Participation Effort on Consumers Evaluation of Cause Related Marketing

  • Author

    Al Burns استاد مشاور , Judith Garretson استاد مشاور , Abe Biswas استاد راهنما

  • University
    Lovisiana State University
  • Grade
    دكتري
  • Major
    Doctor of Philosophy )Ph.D.( )Marketing )Business Administration(
  • Number of pages
    0
  • Publish Date
    2002
  • Keyword

    cause related marketing , Congruency , participation effort

  • Note
    01
  • Language
    انگليسي
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=17&DC=1798