Title :
The Impact of Consumers Presence on Product Attitude and Perceived Risk in Computer-Mediated Environment
Author :
YU FENG LAN استاد مشاور , Yung-Shen Yen استاد مشاور , TE TAI FENG استاد راهنما
Major :
Master )Masters Thesis(
Keyword :
Attitude Strength and Perceived Risk , presence , Product Virtual Experience