Title :
The Proposed Model of Attitude toward Advertising through Sport
Author :
Michael J. Mondello استاد مشاور , Charles F. Hofacker استاد مشاور , Jeffrey D. James استاد راهنما
University :
The Florida State University
Major :
PhD )Sport Management, Recreation Management, and Physical Education, Department of(
Keyword :
Advertising through Sport , Attitude , Belief , scale development
