Consumer Expectation Formation In Health Care Services: A Psycho-Social Model
Author :
Alvin C. Burns استاد راهنما , James A. Richardson استاد مشاور , Daryl McKee استاد مشاور
University :
Lovisiana State University
Grade :
دكتري
Major :
Doctor of Philosophy )Ph.D.( )Marketing )Business Administration((
Number of pages :
0
Publish Date :
2006
Keyword :
Health care , locus of control , services marketing , role expectations , process expectations , Satisfaction , Consumer behavior , service quality expectations
