Title :
New Product Preannouncing Behavior خ GAn Analysis from Relationship Management Perspective
Author :
Jyh-Jeng Wu استاد راهنما , Bi-Fen Hsu استاد مشاور
Major :
Master )Business Administration and Graduate institute of Management(
Keyword :
new product preannouncing behavior , Involvement , relationship quality
Abstract :
buyer involvement
