An Analysis of the Relationship between City Typology, Interactivity and Advertising Message Strategies of American Municipal Web Sites
Author :
Andrea Miller استاد مشاور , Anne Osborne استاد مشاور , Lance Porter استاد راهنما
University :
Lovisiana State University
Grade :
نامعلوم
Major :
Master of Mass Communication )M.M.C.( )Mass Communication(
Number of pages :
0
Publish Date :
2006
Keyword :
city web site , city advertising , city marketing , place marketing , creative advertising strategy , Advertising strategy , message strategy , structural interactivity , Taylors Six-Segment Strategy Wheel
