Title :
A Diffusion of Innovations Approach to Investigate the Brand Name Change of a Higher Education Institution
Author :
Denis Wu استاد راهنما , Richard Nelson استاد مشاور , Gene Sands استاد مشاور
University :
Lovisiana State University
Major :
Master of Mass Communication )M.M.C.( )Mass Communication(
Keyword :
Communications , public relations , university of Louisiana at Lafayette , UNIVERSITY , innovations , diffusion , authement
