23790

Philip Morris Faces ب the truth پ : A Rhetorical Analysis of the Persuasiveness of Two Teen-Targeted Anti-Smoking Advertising Campaigns

Brigham young University

نامعلوم

0

2003

Philip Morris , American Legacy Foundation , Kenneth Burke , rhetorical analysis , persuasive advertising , dramatism , persuasive attack , media literacy , persuasive defense , at-risk adolescent , anti-smoking campaigns

01

انگليسي