Title :
Consumer Response to Logo Shape Redesign: The Influence of Brand Commitment
Author :
Vikas Mittal استاد راهنما , Ajay Kalra استاد مشاور , J. Jeffrey Inman استاد مشاور
University :
university of pittsburgh
Major :
Doctor of Philosophy )Business Administration(
Keyword :
logo design , Graphics , brand commitment , brand aesthetics
