Title :
What Irritates Consumers? An Empirical Examination of the Antecedents and Consequences of Consumer Irritation
Author :
Alvin Clarence Burns استاد مشاور , Abhijit Abe Biswas استاد راهنما
University :
Lovisiana State University
Major :
Doctor of Philosophy )Ph.D.( )Marketing )Business Administration(
Keyword :
irritation , information relevancy , attitude toward the brand , negative word of mouth , need to evaluate , information expectancy
