Title :
The Effects of Strategic Corporate Philanthropy on Consumer Perceptions: An Experimental Assessment
Author :
Alvin C. Burns استاد راهنما , Jerel Slaughter استاد مشاور , Daryl McKee استاد مشاور
University :
Lovisiana State University
Major :
Doctor of Philosophy )Ph.D.( )Marketing )Business Administration(
Keyword :
brand evaluations , corporate image , philanthropy
