2851

The Impact of Masking of Persuasive Intent on Persuasive Message Effectiveness

Alvin C. Burns استاد مشاور , William C. Black استاد راهنما , Anne C. Osborne استاد مشاور

Lovisiana State University

دكتري

Doctor of Philosophy )Ph.D.( )Marketing )Business Administration(

0

2006

message form , resistance to persuasion , process amount , process style , advertising , product placement , PROCESS MODEL

01

انگليسي